Grocery Prices in Bulgaria (2020) — Product Range and Prices at Lidl

Lidl is a German supermarket chain with over 10,000 branches in 32 countries, making it the largest chain in the world by number of branches. The first Lidl-branded store opened in 1973, followed 11 years later by Kaufland stores under the same company.

Lidl store in Bulgaria

Lidl stores traditionally have a large number of German-speaking customers. These stores are characterized by:

• exclusive assortment, many products sold in Lidl are not available in other stores;
• many goods made in Germany.

Lidl stores didn't offer discount cards. But recently, a special mobile app called "Lidl Plus" was released. It's installed on your phone, and at the checkout, you show your phone number instead of a discount card, offering a discount. The advertising brochure promises discounts of up to €5 per week. However, this app currently fails to install on your phone and returns an error message.

Let me remind you that in Bulgaria it is easy to navigate the local currency, just divide price in leva by two and you get the price in euros.

Bread prices

So, let's start our acquaintance with the Lidl store and its range of products from the bread department.

Incidentally, white bread is more popular in Bulgaria, while brown or dark bread is not readily available. It's also typically more expensive than white bread. The photo shows "Energy" bread made from mixed seeds in 500-gram packages. The price for this bread is 0.76 euro cents. Also pictured is whole-grain toast bread in a 550-gram package. Whole-grain bread comes in a 700-gram package. Classic white bread in a 700-gram package costs 0.45 euro cents.

Every Lidl store has its own mini bakery with freshly baked goods. A chocolate cake costs half a euro.

Prices are virtually the same at all Lidl stores in Bulgaria. The selection is generally the same, but also depends on the store's size. Some stores don't offer a full selection. Lidl runs weekly promotions, such as an Italian food week with a delivery of relevant products. There are also weekly promotions with discounts on certain items.

Tea and coffee prices at LIDL in Bulgaria

Let's move closer to the shelves with tea and coffee.

On the very bottom shelves are herbal tea bags, the economy option, at 28 cents a pack.

Lidl in Bulgaria. Meat and sausage prices

Cooked and smoked pork belly costs €5.61 per kilogram, typically in packages of 300-400 grams. A kilogram of this cooked sausage costs €2.19.
Pork sausages are available in XXL packaging, while a standard 200-gram package costs 91 euro cents. Poultry sausages are even cheaper, just 2 euros per kilogram. Economy-size smoked sausage costs 1 euro 37 cents per sausage. And 1 kg of dry sausage made in Germany or the Czech Republic costs 7 euros 65 cents, and with a discount it's 30% cheaper.
Chilled chicken costs 2 euros 44 cents per kilogram. Chicken necks cost 1 euro per kilogram.

Egg prices

Chicken eggs 10 pcs. L size.

Milk prices

Butter: Irish, British with salt. A 250-gram pack costs €2.24.

There is a small selection of yoghurts, mostly from their own brands.

Cheese prices

Sliced Edam cheese, 150 gram pack. Emmental cheese, 400 gram pack. Blue cheese, 120 gram pack. Popular English Cheddar cheese in stock.

Spaghetti 400 grams. Medium rice 1 kilogram.
A liter bottle of sunflower oil. A kilogram of sugar.

Prices for fruits and vegetables

We approach the rows of vegetables and fruits.

Lemons are 1 euro per kilogram. Apples start at 0.61 cents per kilogram. Onions are 0.40 cents per kilogram. Carrots are 0.30 cents per kilogram. Potatoes are 0.51 cents per kilogram. Tomatoes are 0.91 cents per kilogram. The store also has a small selection of canned goods, including mackerel fillets in oil or tomato sauce.

Other products at Lidl

There's a small selection of cookies and biscuits. The store also offers frozen fruits and vegetables. A frozen wild berry mix, for example, costs 3 euros for a 750-gram package.
Several types of pizza, also made in Germany, are available for purchase. They also sell pizza in economy packs—four pizzas at a time, for 0.89 cents per pizza.
Seafood. Mussels (450 gram pack). Crab sticks €1 per pack. Frozen mackerel €3 per kilo. Lidl also offers ready-to-cook food.

Ice cream and chocolate prices

A bar of Bulgarian chocolate costs 45 cents. A 200-gram bar of German chocolate sells for 1.78 euros. A 100-gram bar of chocolate sells for 0.40 euros.

It's worth noting that Lidl stores have the cheapest ice cream in Bulgaria. Moreover, they offer the best value for money. Chocolate-glazed ice cream on a stick starts at €0.15 per stick! Chocolate-glazed ice cream with nuts costs €0.40. Ice cream is also sold in 1-liter containers. A 1.5-liter bottle of water costs 0.20 cents.

Lidl product catalog

Hereь You can view our product range and prices. Promotions are updated weekly.

Lidl in Bulgaria: Conclusions

Lidl stores offer the best value for money on meat products and ice cream, and also offer some exclusive products not found in other stores. This makes these stores very popular with customers, and the chain is growing.

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